Ultimate Guide to Pay-Per-Click Advertising download free [PDF and Ebook] by Richard Stokes

Ultimate Guide to Pay-Per-Click Advertising download free [PDF and Ebook] by Richard Stokes year 2014
  • Book name: Ultimate Guide to Pay-Per-Click Advertising
  • Author: Richard Stokes
  • Release date: 2014/12/5
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9781599185347
  • Rating: 9.22 of 10
  • Votes: 610
  • Review by: Harleigh Bloom
  • Review rating: 8.31 of 10
  • Review Date: 2018/10/2
  • Total pages: 240
  • Includes a PDF summary of 26 pages
  • Description or summary of the book: Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, 'search extensions' have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy 'call me' buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
  • Estimated reading time (average reader): 15H31M59S
  • Other categories, genre or collection: E-commerce: Business Aspects, Sales & Marketing, Internet Browsers, Advertising, Small Businesses & Self-employed
  • Available formats: WORD, TXT, DOC, PRC, CSV, OEB, EPUB, PDF. Compressed in DEB, TZ, ZIP, BZ2, TBZ, RAR
  • Download servers: 4Shared, Turbobit.net, Dropbox, WeTransfer, Torrent, Mediafire
  • Format: Paperback
  • Approximate value: 22.41 USD
  • Dimensions: 204x254x20.32mm
  • Weight: 596g
  • Printed by: Not Available
  • Published in: Irvine, United States

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