Pop Brands: Branding, Popular Music, and Young People download free [PDF and Ebook] by Nicholas Carah

Pop Brands: Branding, Popular Music, and Young People download free [PDF and Ebook] by Nicholas Carah year 2010
  • Book name: Pop Brands: Branding, Popular Music, and Young People
  • Author: Nicholas Carah
  • Release date: 2010/5/31
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9781433105654
  • Rating: 9.04 of 10
  • Votes: 653
  • Review by: Uriel Bridges
  • Review rating: 9.67 of 10
  • Review Date: 2018/11/9
  • Total pages: 199
  • Includes a PDF summary of 22 pages
  • Description or summary of the book: Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
  • Estimated reading time (average reader): 10H10M16S
  • Other categories, genre or collection: Art Finance, Rock & Pop Music, Communication Studies, Public Speaking Guides, Theory Of Music & Musicology, Music
  • Available formats: WORD, PDF, TXT, JPEG, OEB, EPUB, RB, DOC. Compressed in 7Z, AZW, TZO, RAR, CHM, ZIP
  • Download servers: BitShare, MEGA, Torrent, Robust Files, Koofr, FileServe, Uploaded, 4Shared, SecureSlice
  • Format: Paperback
  • Approximate value: 32.80 USD
  • Dimensions: 160x230x12.7mm
  • Weight: 330g
  • Printed by: Not Available
  • Published in: New York, United States

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