Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity download free [PDF and Ebook] by Brian Wansink

Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity download free [PDF and Ebook] by Brian Wansink year 2007
  • Book name: Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
  • Author: Brian Wansink
  • Release date: 2007/10/29
  • Publisher: UNIVERSITY OF ILLINOIS PRESS
  • Language: English
  • Genre or Collection: Technology and Engineering
  • ISBN: 9780252074554
  • Rating: 9.36 of 10
  • Votes: 352
  • Review by: Isaac Keeton
  • Review rating: 8.96 of 10
  • Review Date: 2018/9/5
  • Total pages: 224
  • Includes a PDF summary of 20 pages
  • Description or summary of the book: Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinku2019s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other productsu2019 failures and successes. The key problem with marketing nutrition remains, after all, marketing.
  • Estimated reading time (average reader): 11H4M31S
  • Other categories, genre or collection: Diets & Dieting, Sales & Marketing, Manufacturing Industries, Dietetics & Nutrition, Food & Beverage Technology
  • Available formats: PDF, PPT, HTM, WORD, RB, DOC, EPUB, TXT. Compressed in RPM, TAR.Z, ZIP, TZ, RAR
  • Download servers: Microsoft OneDrive, Hotfile, Google Drive, Uploaded, EliteTorrent, ZendTo, FileServe, Mediafire
  • Format: Paperback
  • Approximate value: 23.48 USD
  • Dimensions: 152x229x16.26mm
  • Weight: 331.12g
  • Printed by: Not Available
  • Published in: Baltimore, United States
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