Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy download free [PDF and Ebook] by Judah Phillips

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy download free [PDF and Ebook] by Judah Phillips year 2016
  • Book name: Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy
  • Author: Judah Phillips
  • Release date: 2016/2/16
  • Publisher: PEARSON EDUCATION (US)
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9780134177281
  • Rating: 8.29 of 10
  • Votes: 482
  • Review by: Veronica Frazier
  • Review rating: 7.02 of 10
  • Review Date: 2018/10/22
  • Total pages: 368
  • Includes a PDF summary of 36 pages
  • Description or summary of the book: Today's Complete, Focused, Up-to-Date Guide to Analytics for EcommerceProfit from analytics throughout the entire customer experience and lifecycleMake the most of all the fast-changing data sources now available to youFor all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientistsEcommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
  • Estimated reading time (average reader): 20H32M48S
  • Other categories, genre or collection: Data Mining, Business Applications, Sales & Marketing, Management Decision Making, E-commerce: Business Aspects
  • Available formats: PDB, TXT, PDF, CSV, DOC, WORD, EPUB, HTML. Compressed in ACE, RAR, ZIP, CBC
  • Download servers: MEGA, BitShare, Robust Files, 4Shared, Google Drive, SendMyWay, Dropbox
  • Format: Hardback
  • Approximate value: 55.88 USD
  • Dimensions: 164x229x28mm
  • Weight: 628g
  • Printed by: Pearson FT Press
  • Published in: NJ, United States
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