Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue download free [PDF and Ebook] by Eric Benjamin Seufert

Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue download free [PDF and Ebook] by Eric Benjamin Seufert year 2014
  • Book name: Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
  • Author: Eric Benjamin Seufert
  • Release date: 2014/6/1
  • Publisher: ELSEVIER SCIENCE & TECHNOLOGY
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9780124166905
  • Rating: 8.11 of 10
  • Votes: 368
  • Review by: Savannah Adamson
  • Review rating: 9.68 of 10
  • Review Date: 2018/10/28
  • Total pages: 254
  • Includes a PDF summary of 29 pages
  • Description or summary of the book: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.
  • Estimated reading time (average reader): 10H56M10S
  • Other categories, genre or collection: Knowledge Management, Data Mining, Economic Systems & Structures, Database Programming, Graphical & Digital Media Applications, Computer Science, Management Of Specific Areas, Sales & Marketing, Databases
  • Available formats: PDB, RB, WORD, DOC, AZW3, TXT, EPUB, PDF. Compressed in ARC, RAR, BZ, LZ, ZIP
  • Download servers: Dropbox, Microsoft OneDrive, FlowCloud, FreakShare, MEGA, SecureSlice, Mediafire
  • Format: Paperback
  • Approximate value: 52.00 USD
  • Dimensions: 191x235x15.24mm
  • Weight: 540g
  • Printed by: Morgan Kaufmann Publishers In
  • Published in: San Francisco, United States
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