The Stranger'S Long Neck: How to Deliver What Your Customers Really Want Online download free [PDF and Ebook] by Gerry Mcgovern

The Stranger'S Long Neck: How to Deliver What Your Customers Really Want Online download free [PDF and Ebook] by Gerry Mcgovern year 2010
  • Book name: The Stranger'S Long Neck: How to Deliver What Your Customers Really Want Online
  • Author: Gerry Mcgovern
  • Release date: 2010/6/3
  • Publisher: BLOOMSBURY PUBLISHING PLC
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9781408114421
  • Rating: 7.11 of 10
  • Votes: 412
  • Review by: Ramiro Cone
  • Review rating: 8.58 of 10
  • Review Date: 2018/10/13
  • Total pages: 224
  • Includes a PDF summary of 19 pages
  • Description or summary of the book: The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
  • Estimated reading time (average reader): 13H33M51S
  • Other categories, genre or collection: Sales & Marketing, Computer Networking & Communications, E-commerce: Business Aspects
  • Available formats: DOC, AZW3, TXT, PDF, LIT, EPUB, WORD, TCR. Compressed in CBZ, RAR, ACE, TZO, TAR.BZ, ZIP
  • Download servers: Microsoft OneDrive, FileServe, Uploaded, Mediafire, FreakShare, UsersCloud, MEGA, pyget
  • Format: Paperback
  • Approximate value: 25.55 USD
  • Dimensions: 171x235x13mm
  • Weight: 385.55g
  • Printed by: A & C Black Publishers Ltd
  • Published in: London, United Kingdom
Option 1

Option 2

Option 3

Option 4

Option 5
Vote:

More books of the publisher BLOOMSBURY PUBLISHING PLC

More books in English

More books of 2010