Hospitality Strategic Management: Concepts and Cases download free [PDF and Ebook] by Cathy A. Enz

Hospitality Strategic Management: Concepts and Cases download free [PDF and Ebook] by Cathy A. Enz year 2009
  • Book name: Hospitality Strategic Management: Concepts and Cases
  • Author: Cathy A. Enz
  • Release date: 2009/9/20
  • Publisher: JOHN WILEY AND SONS LTD
  • Language: English
  • Genre or Collection: Technology and Engineering
  • ISBN: 9780470083598
  • Rating: 9.11 of 10
  • Votes: 121
  • Review by: Allyson Camp
  • Review rating: 9.04 of 10
  • Review Date: 2018/9/5
  • Total pages: 696
  • Includes a PDF summary of 80 pages
  • Description or summary of the book: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
  • Estimated reading time (average reader): 31H42M24S
  • Other categories, genre or collection: Service Industries, Hotel & Catering Trades
  • Available formats: DOC, PDF, TXT, WORD, EPUB, TCR, MobiPocket, TXTz. Compressed in Z, XZ, ZIP, TAR.BZ, RAR
  • Download servers: Dropbox, Seafile, FreakShare, Google Drive, OpenDrive, MEGA, Uploaded
  • Format: Hardback
  • Approximate value: 81.11 USD
  • Dimensions: 196x241x41mm
  • Weight: 1,342g
  • Printed by: John Wiley & Sons Ltd
  • Published in: Chichester, United Kingdom
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