Buzzmarketing: Get People to Talk About Your Stuff download free [PDF and Ebook] by Mark Hughes

Buzzmarketing: Get People to Talk About Your Stuff download free [PDF and Ebook] by Mark Hughes year 2008
  • Book name: Buzzmarketing: Get People to Talk About Your Stuff
  • Author: Mark Hughes
  • Release date: 2008/5/11
  • Publisher: PENGUIN PUTNAM INC
  • Language: English
  • Genre or Collection: Computing
  • ISBN: 9781591842132
  • Rating: 8.2 of 10
  • Votes: 242
  • Review by: Ramon Mcrae
  • Review rating: 8.47 of 10
  • Review Date: 2018/11/18
  • Total pages: 256
  • Includes a PDF summary of 21 pages
  • Description or summary of the book: 'There's fake corporate marketing and then there's real marketing. This is the real stuff for real people.' -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
  • Estimated reading time (average reader): 15H34M24S
  • Other categories, genre or collection: Business Strategy, Programming & Scripting Languages: General, Advertising, Sales & Marketing
  • Available formats: DOC, TXT, EPUB, CSV, PDF, MOBI, HTML, WORD. Compressed in JAR, LZ, BZ2, TBZ, RAR, ZIP
  • Download servers: Torrent, Microsoft OneDrive, FreakShare, Google Drive, Uploaded, ownCloud, Librevault, 4Shared
  • Format: Paperback
  • Approximate value: 14.58 USD
  • Dimensions: 139x215x17.02mm
  • Weight: 240g
  • Printed by: PORTFOLIO
  • Published in: New York, United States
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